Akayuki Archives

Analysts Underestimate GTA IV Sales

Suzaku avatar Suzaku / 30th April 2008 /
This post was originally published at Akayuki, the now-defunct predecessor to ManaJournal. All content has been reposted with permission. Read more about the archives here.

Take Two CEO Ben Feder has stated that initial analyst predictions for GTA IV sales don’t do the title’s true retail potential justice.

Feder told Reuters: “Our expectations are very high, higher than analysts give the game credit for. All the analysts had a sales number, give or take, and I think we will be on the upside of that rather than the downside.”

Analysts have been predicting that the game will generate around $400 million in first week sales alone, outclassing last year’s Halo 3 by $100 million.