Turbine and Codemasters today announced the launch of “an innovative new social gaming website” for the first Lord of the Rings Online expansion, Mines of Moria.
The website features interactive mini-games inspired by the books of J.R.R. Tolkien, and will let registered players discover the secrets of Moria.
WESTWOOD, MA – March 31, 2008 – Turbine, Inc. and Codemasters Online today announced the launch of an innovative new social gaming web site introducing The Lord of the Rings Online™: Mines of Moria™, the first expansion to the 2007 PC Game of the Year*. Players across North America and Europe are invited to begin their journey to Moria by visiting www.unlocktheminesofmoria.com to get up-to-date information about Volume II of The Lord of the Rings Online™. Players will discover the secrets of Moria with several fun, interactive mini-games inspired by the Books of J.R.R. Tolkien. Registered participants can challenge themselves and their friends to earn special deeds that unlock unique rewards including exclusive videos, images, and in-game items that will aid them on their journey into Moria this fall.
“The ‘Unlock the Mines of Moria’ campaign is part of an innovative launch strategy that offers players an interactive social gaming destination where they can individually and collectively delve into the first major expansion to The Lord of the Rings Online,” said Jim Crowley, president and CEO of Turbine, Inc. “Whether you are new to the world of Middle-earth or a long time member of our community, we invite everyone to explore and share the wonders of Moria.”
King Under the Mountain, launching today, is the first of many mini-games where players from around the world can interact as they commence their quest into Moria. The mini-game is based on the story of the excavation and building of Khazad-Dûm, the Dwarven capital and grandest of cities. The game finds its origin from an old Dwarven game containing items that Dwarves love most – caverns, gems and fighting. Players who register at http://www.unlocktheminesofmoria.com can play solo or battle against friends in this highly entertaining tactical strategy mini-game. Visitors do not need to be subscribers to The Lord of the Rings Online to register.
The Lord of the Rings Online is the award-winning massively multiplayer online role-playing game, (MMORPG) that delivers an interactive experience brimming with life and filled with the familiar people, places and monsters from the most beloved fantasy adventure of all time. From the picturesque surroundings of the Shire to the great underground realm of Moria, players will experience the world of Middle-earth as never before. The Lord of the Rings Online is available for purchase at major retailers across North America and Europe. For more information, please visit www.lotro-europe.com.